Digital Landscape – are you keeping up?

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No-one could fail to notice that the current market climate is changing – and challenging – for most businesses. 

 

Consumer Behaviour on the Internet is Changing


It’s tempting to keep your head low and hope for the best but in order to maintain your position in the market, and improve on it, statistics are suggesting that more and more savvy marketers are using digital media to target their customers; safe in the knowledge that the ROI will make heads turn – for the right reasons.

You might be surprised to learn that:

  • Online couponing and incentive programmes have increased by 38% in the last year (Akhavan reports) If you have been tempted to ‘credit munch’ with one of the various 2 for 1 restaurant deals being touted over the Internet at the moment, you’ll know how enticing and effective they can be.
  • Nearly 30 million people in the UK now visit social network site and spend over six hours a month on them (Nielsen, 2010) Do you have an expertly managed strategy in place to capture these self-targeting audiences? There are all sorts of tools now available to assist in social media optimisation – from blogging and bookmarking to adding RSS feeds and incorporating community building functionalities such as forums. Tempting as it is to ‘have a go’ yourself, beware - get this wrong and your brand’s reputation could get lots of Internet ‘air play’… but for all the wrong reasons.
  • 90% of the online population now use search engines to find what they are looking for – and more than half of all online purchases are thought to have been instigated in this way. Are you confident that you are among the first results your potential customers see?
  • 50% of the world's population is expected to have access to the Internet through a mobile device within three years – and with the advent of GPS enabled devices there has never been a better time to take advantage of location specific advertising. If locality is important to you, shouldn’t you be visible on Google Maps?


If these trends have left you wondering if you really are keeping up with the changing digital age why not give us a call? Alchemy Interactive has been helping companies, of all shapes and sizes, to optimise their online marketing strategies for over 10 years. It is our passion and we are proud to be at the forefront of such changing technology.

Of course we are acutely aware that proving the worth of any budget spend at the moment is paramount, which is why we incorporate free Google Analytics software in to every new site we create. This provides you with free website traffic reporting. In addition we can provide an executive summary of the most useful metrics including any of the following:

  • Daily website visitor sessions / unique visitor sessions
  • Monthly website traffic comparison
  • Pages per visit
  • Length of visitor session
  • Most popular pages
  • Search engine traffic
  • Most popular search phrases
  • Pay per click traffic analysis (if a PPC campaign is in place)
  • Campaign traffic (if campaigns are in place)
  • Onsite banner performance
  • Competition entries
  • Enquiry details
  • Opt-ins


We hope this update has got you thinking about your online presence. There is a wealth of information on our newly updated website www.alchemyuk.com or we’d be more than happy to discuss any questions you may have or to help you develop a strategy that will really help you make the most of these changes in consumer behaviour. Just call us on 020 3078 6725.

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