Social Media

Vanity vs. Actionable Metrics

11 Aug 2017

We all get caught up in the vanity of marketing. We like to know how many page views our last post got or how much time visitors spend on our site. These numbers might look impressive on paper, but they don’t indicate how content is driving our bottom line.

Social Media Marketing and Politics

13 Jun 2017

The UK general election result was a surprise to a huge number of people and many groups and organisations are looking in depth at what caused the opposite to what we and Theresa expected – a Tory landslide. A major factor emerging is the savvy use of Social Media Marking by the Labour party who appealed to the younger voter with a positive message.

2017 Trends in Social Media

15 Feb 2017

Social Media Marketing is colossal and any business not doing it is missing a trick. Whether you are a global brand or a small local business it’s simple to get your message across consistently via all the platforms that are out there. We think that the skills gap is probably the single most important factor affecting pick up. We have scoured the leading influencers in the Social Media world to come up with our points to look out for in 2017.

Local Social Media Marketing ?

12 Jul 2016

Many small businesses have a website that is their brochure and a lot of small businesses don’t know if anyone looks at it. They probably have social links on the page but who clicks on those? They spend on advertising in the local press and print leaflets but they can’t measure the ROI on those… And they really need to drive sales and footfall.

Performing the ultimate website SEO audit

11 Jun 2016

SEO (search engine optimisation) is a simple acronym that punches well above its three lettered weight. Dictating how highly your website ranks on Google is well…just really very important. 

Murray’s Wimbledon Win Moves into the Top 5 Most Tweeted Moments

12 Jul 2013

Andy Murray's victory in the men's singles competition at Wimbledon on 7th July, was an occasion not only because he was the first British man to win Wimbledon in 77 years but also his win has become one of the most tweeted moments in history. Let’s get him to top position!

Third of Brits 'recommend products via social media'

01 Mar 2013

Owners of Play.com - Rakuten reports consumer interest in social shopping is up around the world, with almost half of consumers (45%) actively recommending products on social media sites.

The Social Media Explosion Part 3

29 Nov 2012

That all important next step, after you've listened to what's being said and having chosen your niche market, you should have had people start to follow you and striking up some conversations.

The Social Media Explosion Part 2

13 Nov 2012

No we're not talking about food, gifts or trinkets although this could definitely be a great way to get noticed but alas it could become very expensive for you...

The Social Media Explosion

06 Nov 2012

As of Thursday the 4th of October 2012, Facebook's CEO Mark Zuckerberg reported that the site had now reached a monumental one billion active users per month! I believe a round of applause is needed here...

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